Enterprise Blog Design

Overview

The original design of the AT&T Business Blog was more of a resource repository, and engagement was low. A competitive analysis confirmed this was true across the industry and that we had the opportunity for AT&T Business to be positioned as top of mind for tech while taking advantage of crosslinking to product portfolios and other articles. I introduced a magazine style concept for the blog where returning users would find trends and featured content. I also introduced a filter concept making it easy to navigate and access articles without much scrolling. I prepared an A/B test with the new concept, and followed through from wires and prototyping to dev handoff.

My Role & Responsibilities

• UX/UI Design
• UX Research, A/B testing
• Prototyping, documentation, specs and image content
• Collaboration with backend engineers and business and content stakeholders

Tools & Technologies

Adobe CC, Figma, HTML/CSS

Project Outcomes

There was a substantial increase in engagement and the blog achieved success with a first page ranking increase of 300%.