Business email component design

Overview

This project aimed to streamline the AT&T lead nurture program by developing a library of standardized, modular email components. Collaborating closely with stakeholders, content creators, and developers, I engineered reusable modules that incorporated recent brand updates and addressed evolving content requirements. Critical considerations, including accessibility and responsive design, were integrated from the outset, alongside standardized foundational elements like typography and color palettes. To ensure seamless implementation, I partnered with development to produce 'plug-and-play' HTML/CSS code snippets, facilitating efficient email creation and deployment.

My Role & Responsibilities

• UX/UI Design
• Wireframing, HTML/CSS Prototyping
• Cross-team collaboration

Tools & Technologies

Adobe CC, XD, HTML/CSS

Project Outcomes

The faster email deployment, greater campaign scalability, enhanced collaboration led to more targeted and personalized customer experiences, ultimately driving increased conversion rates.