AT&T Business Summit site design

Overview

The annual AT&T Business Summit conference showcases the company's technology leadership. I served as the original designer for the Summit site in 2017 and provided design and visual content for 4 years. The goal was to create an easy and intuitive user experience that served as the primary resource for all event related news, information and direction from invite through post-event. I collaborated on personas and created flows and wires with stakeholders and event coordinators. I created prototypes, mock-ups, high fidelity comps, as well as specs for implementation and final image assets.

My Role & Responsibilities

• UX/UI Design
• Wireframing, Prototyping, Personas
• Visual design and production
• Cross-team collaboration

Tools & Technologies

Figma, XD, Adobe CC

Project Outcomes

The website successfully enabled users to register for the event and locate event information. It guided 2,500 attendees, and the companies that attended invested more than $700 million in AT&T technologies and services immediately afterwards.